This project is a "Serious Game" business simulation designed for corporate training. It uses an immersive, isometric office environment to teach strategic decision-making, financial planning, and cross-functional collaboration.
Project Overview: Corporate Strategy "Serious Game"
The Vision
The goal was to move away from dry, spreadsheet-based training and create an interactive business simulation where users manage a regional affiliate. By navigating a virtual office, players engage with different departments to gather data, make quarterly decisions, and see real-time impacts on their financial KPIs.
Key UI/UX Features
Interactive Isometric Map: The core navigation hub is a detailed isometric office layout. Instead of a standard menu, players click on specific "rooms" (Human Resources, General Manager, Market Research) to trigger briefings and decision modules. This spatial UI creates a sense of "place" and reinforces the organizational structure.
Data-Driven Dashboards: The "Results" screen transforms complex financial data into a clean, digestible table format. It allows for side-by-side comparisons between a team's current performance (2020 Plan) and the "Optimal Solution," fostering a competitive yet educational environment.
Gamified Progress Tracking: A persistent "Round" timeline at the bottom of the screen keeps users anchored in the simulation’s chronology, while a 30-minute countdown timer adds a layer of "pressure-cooker" realism common in high-stakes business environments.
Narrative Integration: The "Briefing" screens use a conversational, persona-based narrative (involving characters like John, Bruce, and Diana) to provide qualitative context that numbers alone can't show—mimicking real-world office dynamics and "gut feelings."
